HiBob

About HiBob

HiBob was founded in Tel Aviv in 2015 and has grown into one of the fastest-growing HR platforms globally, particularly popular among EMEA-headquartered scale-ups and mid-market businesses. Its product, called Bob, covers the full HR lifecycle: onboarding, employee records, time and attendance, performance management, compensation management, engagement surveys, workforce analytics, and payroll integrations. The platform is designed with a modern, employee-first UX that contrasts with legacy HRIS systems like SAP SuccessFactors or Oracle HCM. HiBob's AI capabilities include workforce analytics and trend identification, AI-generated insights from engagement survey data, attrition risk prediction, compensation benchmarking analysis, and natural language query interfaces for HR data. These features make it genuinely useful for HR teams that want data-driven people management without building a data science capability. For European businesses, HiBob's compliance story is nuanced. The company has a significant London office and a dedicated UK/EU legal entity (HiBob Ltd, England and Wales) that serves as the data processor for EU and UK customers. EU customer data is hosted in EU-based infrastructure (AWS eu-west-1), and HiBob provides a GDPR-compliant DPA, SCCs, and UK GDPR-specific addenda. The London entity structure provides meaningful distance from the Israeli parent for EU data purposes, though procurement teams should review the group data sharing arrangements. HiBob holds ISO 27001 certification and SOC 2 Type II, which is appropriate for an HR platform handling sensitive employee data. It is also compliant with the EU's Works Council requirements for employee data in relevant jurisdictions. Pricing is quote-based and scales with employee count. HiBob targets companies with 50–5,000 employees and typically starts at approximately $8–12 per employee per month depending on modules. There is no self-service signup — all accounts require a sales conversation. For European HR teams at mid-market companies, HiBob is one of the most credible modern HRIS options with genuine EMEA market understanding and adequate compliance controls.