Semrush

About Semrush

Semrush is one of the world's most widely used SEO and digital marketing platforms, trusted by over 10 million marketing professionals globally. Its core toolset covers keyword research, backlink analysis, site auditing, rank tracking, content optimisation, PPC competitive intelligence, and social media analytics. With the introduction of Semrush One in October 2025, the platform now also tracks AI-generated search visibility — monitoring how brands appear in ChatGPT, Google AI Overviews, Perplexity, Gemini, and Bing Copilot responses. For marketing and SEO teams, Semrush provides the most comprehensive backlink database in the industry alongside keyword difficulty scoring, competitor gap analysis, and a content marketing toolkit that guides writers through creation, optimisation, and performance measurement. The platform's Position Tracking tool monitors rankings across devices, locations, and SERP features including featured snippets and Local Packs. From a compliance perspective, Semrush has achieved SOC 2 Type II certification and is GDPR-compliant with a Data Processing Agreement available. The platform processes large volumes of publicly available web data rather than sensitive personal data, which limits its exposure to most data protection regulations. However, organisations should be aware that account data, search queries, and project configurations are processed on Semrush's infrastructure and subject to its privacy policy. Semrush was founded in 2008 in St. Petersburg, Russia, and subsequently established its headquarters in Boston, Massachusetts. The company went public on NYSE in March 2021 (ticker: SEMR) and was acquired by Adobe in November 2025 for approximately $1.9 billion. This acquisition may accelerate integration with Adobe Creative Cloud and Adobe Analytics tools. Pricing starts at $139.95/month for the Pro plan (1 user, 5 projects, 500 tracked keywords), $249.95/month for Guru (content tools, historical data), and $499.95/month for Business (API access, white-label reports, extended limits). Enterprise AIO pricing is custom. Annual billing saves approximately 17% across all tiers.