Jasper

About Jasper

Jasper is an AI content platform designed specifically for marketing teams, brand managers, and enterprise content operations. Founded in 2021 and headquartered in Austin, Texas, it has grown to serve over 100,000 customers by combining generative AI with brand-aware content workflows. Jasper's core strength lies in its Brand Voice feature, which allows teams to encode specific tone, style, and messaging guidelines so that all AI-generated content stays on-brand without per-prompt instructions. The platform supports a wide array of content types including blog posts, social media copy, email campaigns, product descriptions, ad creatives, and long-form articles. Jasper Campaigns enables marketers to generate interconnected multi-channel content from a single brief, significantly reducing the time from strategy to execution. It integrates with tools like Surfer SEO for optimised content and supports team collaboration with shared workspaces and asset libraries. Jasper's pricing starts at $39/month (Creator, billed annually) for individual users and $59/month (Pro, billed annually) for teams needing brand voice configurations and multiple user seats. Enterprise pricing is custom and includes additional security controls, team training, and dedicated support. A 7-day free trial is available on Creator and Pro plans. On the compliance and security front, Jasper holds SOC 2 certification and explicitly commits to never allowing third-party AI providers to train their models on Jasper customer data. Data is encrypted in transit and at rest, and the platform is suitable for marketing teams operating under GDPR. For organisations in highly regulated sectors, Jasper positions itself as safer than consumer AI tools by maintaining strict data contractual controls with its AI model providers.