Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Power BI Copilot

AI-powered business analytics by Microsoft

Semrush

Moderate

13/25

Power BI Copilot

Excellent

25/25

Score Breakdown

DimensionSemrushPower BI Copilot

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Power BI Copilot: Azure data centers available in 60+ regions globally. Full data residency control with geographic boundaries enforced at the tenant level.

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

5/5

Azure data centers available in 60+ regions globally. Full data residency control with geographic boundaries enforced at the tenant level.

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Power BI Copilot: Microsoft Corporation, publicly traded US company with industry-leading contractual commitments and government compliance certifications.

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

5/5

Microsoft Corporation, publicly traded US company with industry-leading contractual commitments and government compliance certifications.

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Power BI Copilot: Comprehensive data retention controls with Microsoft Purview integration. Copilot interactions not stored for model training.

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

5/5

Comprehensive data retention controls with Microsoft Purview integration. Copilot interactions not stored for model training.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Power BI Copilot: One of the most certified platforms in the industry with 90+ compliance offerings including SOC, ISO, FedRAMP High, and CJIS.

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

5/5

One of the most certified platforms in the industry with 90+ compliance offerings including SOC, ISO, FedRAMP High, and CJIS.

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Power BI Copilot: Meets requirements for virtually all regulatory frameworks including FedRAMP High, HIPAA, CJIS, ITAR, and financial services regulations.

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

5/5

Meets requirements for virtually all regulatory frameworks including FedRAMP High, HIPAA, CJIS, ITAR, and financial services regulations.

Total Score

13/25

25/25

Best For

Semrush

Best for organisations requiring broad certification coverage (SOC 2 Type II, SOC 1 Type II, ISO 27001); regulated industries (FINRA, FDA); privacy-conscious teams who need strong data retention controls; organisations that need self-hosted or on-premise deployment.

Power BI Copilot

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Power BI Copilot vs Semrush: Trust & Compliance Comparison

Power BI Copilot (Microsoft, US) scores 25/25 overall with a Gold (Excellent) trust badge. AI-powered business analytics by Microsoft. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Power BI Copilot leads with 5/5 vs 2/5.

●Power BI Copilot (5/5): Azure data centers available in 60+ regions globally. Full data residency control with geographic boundaries enforced at the tenant level.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Power BI Copilot leads with 5/5 vs 2/5.

●Power BI Copilot (5/5): Microsoft Corporation, publicly traded US company with industry-leading contractual commitments and government compliance certifications.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Power BI Copilot leads with 5/5 vs 3/5.

●Power BI Copilot (5/5): Comprehensive data retention controls with Microsoft Purview integration. Copilot interactions not stored for model training.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Power BI Copilot leads with 5/5 vs 3/5.

●Power BI Copilot (5/5): One of the most certified platforms in the industry with 90+ compliance offerings including SOC, ISO, FedRAMP High, and CJIS.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Power BI Copilot leads with 5/5 vs 3/5.

●Power BI Copilot (5/5): Meets requirements for virtually all regulatory frameworks including FedRAMP High, HIPAA, CJIS, ITAR, and financial services regulations.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Power BI Copilot	Semrush
FedRAMP High	Yes	No
ISO 27001	Yes	No
ISO 27018	Yes	No
SOC 1 Type II	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Power BI Copilot has a clear trust advantage, scoring 25/25 compared to Semrush's 13/25. Power BI Copilot particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Power BI Copilot?

Semrush has a TrustKit score of 13/25 while Power BI Copilot scores 25/25. Power BI Copilot currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Power BI Copilot compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Power BI Copilot scores 5/5 (Azure data centers available in 60+ regions globally. Full data residency control with geographic boundaries enforced at the tenant level.).

Are Semrush and Power BI Copilot GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Power BI Copilot scores 5/5. Check the full comparison above for a detailed breakdown.

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