Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

HubSpot AI

AI-powered CRM, marketing, and sales platform

Semrush

Moderate

13/25

HubSpot AI

Strong

17/25

Score Breakdown

DimensionSemrushHubSpot AI

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

HubSpot AI: US/EU hosting available

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

3/5

US/EU hosting available

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

HubSpot AI: US Delaware corporation; publicly traded

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

2/5

US Delaware corporation; publicly traded

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

HubSpot AI: No training on customer data

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No training on customer data

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

HubSpot AI: SOC 2 Type II, ISO 27001

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

4/5

SOC 2 Type II, ISO 27001

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

4/5

Established CRM with good compliance; suitable for general regulated business

Total Score

13/25

17/25

Best For

Semrush

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

HubSpot AI

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

HubSpot AI vs Semrush: Trust & Compliance Comparison

HubSpot AI (HubSpot, Inc., US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

HubSpot AI leads with 3/5 vs 2/5.

●HubSpot AI (3/5): US/EU hosting available

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Both score equally at 2/5.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

HubSpot AI leads with 4/5 vs 3/5.

●HubSpot AI (4/5): No training on customer data

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

HubSpot AI leads with 4/5 vs 3/5.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

HubSpot AI leads with 4/5 vs 3/5.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	HubSpot AI	Semrush
ISO 27001	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

HubSpot AI has a clear trust advantage, scoring 17/25 compared to Semrush's 13/25. HubSpot AI particularly excels in data residency, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or HubSpot AI?

Semrush has a TrustKit score of 13/25 while HubSpot AI scores 17/25. HubSpot AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and HubSpot AI compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while HubSpot AI scores 3/5 (US/EU hosting available).

Are Semrush and HubSpot AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and HubSpot AI scores 4/5. Check the full comparison above for a detailed breakdown.

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