Peak

About Peak

Peak is an AI decisioning platform founded in 2015 and headquartered in Manchester, England. The company's platform is designed to address a specific business problem: most organisations have invested heavily in data infrastructure but struggle to translate that data into consistent, AI-driven decisions at the operational level. Peak provides a layer that sits above existing ERP, CRM, and data warehouse systems to operationalise AI across commercial and supply chain functions. The platform's primary use cases span retail, consumer goods, and distribution sectors. Demand forecasting uses machine learning to predict product-level demand across channels and geographies, feeding into inventory optimisation models that recommend stock positioning, reorder quantities, and markdown timing. Pricing optimisation uses competitive data, elasticity modelling, and margin constraints to recommend pricing strategies across large product catalogues. Supplier relationship management capabilities help procurement teams quantify supplier performance and risk. Peak serves customers including Nike, Pepsico, and KFC, as well as mid-market retailers and distributors across the UK, Europe, and North America. The company raised a Series C round in 2022 and employs approximately 300 people across Manchester and New York. Peak was founded by Richard Potter, David Leitch, and Atul Bhardwaj, and has been a significant anchor of the Manchester technology ecosystem. From a data perspective, Peak ingests commercially sensitive data—sales history, inventory positions, pricing, supplier performance—making data security a material concern. The platform is hosted on AWS and Microsoft Azure infrastructure with EU region options for European customers. Peak is incorporated in England and Wales under UK law, making it subject to UK GDPR and regulated by the ICO. Peak holds ISO 27001 certification and provides GDPR-compliant data processing agreements for enterprise customers. For UK and European retail businesses evaluating AI decisioning platforms, Peak's UK legal jurisdiction, ISO 27001 posture, and configurable data hosting make it a reasonable choice from a compliance perspective. The platform is not sector-regulated in the same way as financial services or healthcare AI, but the combination of UK incorporation and ISO 27001 provides a solid baseline for commercial AI deployment.