Peak

UK AI decisioning platform for retail and supply chain commercial optimisation

Tableau AI

AI-powered analytics and data visualization by Salesforce

Peak

Strong

18/25

Tableau AI

Excellent

22/25

Score Breakdown

DimensionPeakTableau AI

Data Residency

Where is your data stored and processed?

Peak: Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

Tableau AI: Supports data residency in US, EU, and APAC through Salesforce Hyperforce. On-premise option via Tableau Server provides full data control.

4/5

Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

5/5

Supports data residency in US, EU, and APAC through Salesforce Hyperforce. On-premise option via Tableau Server provides full data control.

Legal Jurisdiction

Which laws govern the company and your data?

Peak: Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

Tableau AI: Owned by Salesforce, Inc. (Delaware). Well-established legal framework with comprehensive DPAs and contractual protections.

4/5

Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

4/5

Owned by Salesforce, Inc. (Delaware). Well-established legal framework with comprehensive DPAs and contractual protections.

Data Retention & Training

Is your data used for model training?

Peak: Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

Tableau AI: Configurable data retention policies. On-premise option allows full control. Cloud data deleted upon subscription termination.

4/5

Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

4/5

Configurable data retention policies. On-premise option allows full control. Cloud data deleted upon subscription termination.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Peak: Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

Tableau AI: Inherits Salesforce's comprehensive certification portfolio including SOC 1/2, ISO 27001, PCI DSS, and FedRAMP.

3/5

Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

5/5

Inherits Salesforce's comprehensive certification portfolio including SOC 1/2, ISO 27001, PCI DSS, and FedRAMP.

Regulatory Fit

Suitability for regulated industries and professional services

Peak: Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

Tableau AI: Suitable for regulated industries with on-premise deployment option, FedRAMP authorization, and HIPAA compliance capabilities.

3/5

Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

4/5

Suitable for regulated industries with on-premise deployment option, FedRAMP authorization, and HIPAA compliance capabilities.

Total Score

18/25

22/25

Best For

Peak

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

Tableau AI

Best for organisations requiring broad certification coverage (SOC 2 Type II, SOC 1 Type II, ISO 27001); regulated industries (FINRA); privacy-conscious teams who need strong data retention controls; organisations that need self-hosted or on-premise deployment.

Detailed Comparison

Peak vs Tableau AI: Trust & Compliance Comparison

Peak (Peak AI, GB) scores 18/25 overall with a Silver (Strong) trust badge. UK AI decisioning platform for retail and supply chain commercial optimisation. Tableau AI (Salesforce (Tableau), US) scores 22/25 with a Gold (Excellent) trust badge. AI-powered analytics and data visualization by Salesforce.

Dimension-by-Dimension Breakdown

#### Data Residency

Tableau AI leads with 5/5 vs 4/5.

●Peak (4/5): Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

●Tableau AI (5/5): Supports data residency in US, EU, and APAC through Salesforce Hyperforce. On-premise option via Tableau Server provides full data control.

#### Legal Jurisdiction

Both score equally at 4/5.

●Peak (4/5): Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

●Tableau AI (4/5): Owned by Salesforce, Inc. (Delaware). Well-established legal framework with comprehensive DPAs and contractual protections.

#### Data Retention & Training

Both score equally at 4/5.

●Peak (4/5): Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

●Tableau AI (4/5): Configurable data retention policies. On-premise option allows full control. Cloud data deleted upon subscription termination.

#### Certifications

Tableau AI leads with 5/5 vs 3/5.

●Peak (3/5): Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

●Tableau AI (5/5): Inherits Salesforce's comprehensive certification portfolio including SOC 1/2, ISO 27001, PCI DSS, and FedRAMP.

#### Regulatory Fit

Tableau AI leads with 4/5 vs 3/5.

●Peak (3/5): Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

●Tableau AI (4/5): Suitable for regulated industries with on-premise deployment option, FedRAMP authorization, and HIPAA compliance capabilities.

Certifications at a Glance

Certification	Peak	Tableau AI
FedRAMP	No	Yes
ISO 27001	Yes	Yes
PCI DSS	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	No	Yes

Overall Verdict

Tableau AI has a clear trust advantage, scoring 22/25 compared to Peak's 18/25. Tableau AI particularly excels in data residency, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Peak or Tableau AI?

Peak has a TrustKit score of 18/25 while Tableau AI scores 22/25. Tableau AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Peak and Tableau AI compare on data residency?

Peak scores 4/5 for data residency (Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.), while Tableau AI scores 5/5 (Supports data residency in US, EU, and APAC through Salesforce Hyperforce. On-premise option via Tableau Server provides full data control.).

Are Peak and Tableau AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Peak has a regulatory fit score of 3/5 and Tableau AI scores 4/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool