Chatfuel

AI chatbot platform for automating customer engagement on WhatsApp and Messenger

by Chatfuel

United States🌐US-based cloud infrastructure

TrustKit ScoreRated across 5 compliance dimensions: data residency, legal jurisdiction, data retention, certifications, and regulatory fit.Caution

About Chatfuel

Chatfuel is one of the most established AI chatbot platforms, founded in 2015, that enables businesses to build conversational AI experiences on WhatsApp, Facebook Messenger, and Instagram without coding. The platform serves over 7 million businesses and has facilitated billions of conversations. Chatfuel combines a visual flow builder for structured conversation paths with AI-powered responses using GPT models for handling unstructured queries. Businesses use it for lead qualification, appointment booking, product recommendations, FAQ automation, and customer support. The platform integrates with Shopify, Stripe, Google Sheets, HubSpot, and other business tools. The WhatsApp Business API integration is a key differentiator, allowing businesses to automate conversations on the world's most popular messaging platform. Chatfuel is an official Meta Business Partner, providing verified access to WhatsApp and Messenger APIs. Chatfuel is headquartered in the US with a distributed team. The platform processes data on US-based infrastructure and offers GDPR compliance features. It is widely used by small to mid-sized businesses, particularly in e-commerce, real estate, and service industries. Pricing starts at $14.39/month for Messenger bots.

TrustKit Score Breakdown

?44% Caution

Data Residency

Where is your data stored and processed?

US-based infrastructure. No EU data residency option. Conversation data stored in US.

2/5

Legal Jurisdiction

Which laws govern the company and your data?

US Delaware corporation. Subject to US jurisdiction. GDPR compliance page available but no EU legal entity.

2/5

Data Retention & Training

Is your data used for model training?

Conversation data retained for bot functionality. Not used for general model training. Data deletion available on request.

3/5

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Meta Business Partner verified. No SOC 2 or ISO 27001 certifications publicly disclosed. GDPR compliance measures in place.

2/5

Regulatory Fit

Suitability for regulated industries and professional services

Suitable for general business chatbot use. Not designed for regulated industries. Meta partnership ensures messaging platform compliance.

2/5

Pricing

Subscription7-day trial

Business (Messenger)$14.39/mo($11.99/mo annual)1,000 conversations/month · AI-powered responses · Visual flow builder

Business (WhatsApp)$34.49/mo($28.74/mo annual)WhatsApp Business API · 1,000 conversations/month · AI-powered responses · …

EnterpriseContact SalesCustom conversation volume · Dedicated account manager · Custom integrations · …

Full pricing details →

Quick Facts

Starting PriceFrom $14.39/moData HostingUS-based cloud infrastructureTrains on Your DataCustomer conversation data is not used for general model training.Founded2015Employees51-200

Visit Chatfuel

Frequently Asked Questions

Is Chatfuel GDPR compliant?

Chatfuel has a TrustKit compliance score of 44% (Caution). Data Residency: US-based infrastructure. No EU data residency option. Conversation data stored in US.. Legal Jurisdiction: US Delaware corporation. Subject to US jurisdiction. GDPR compliance page available but no EU legal entity..

Where does Chatfuel store data?

Chatfuel hosts data in: US-based cloud infrastructure. US-based infrastructure. No EU data residency option. Conversation data stored in US.

Does Chatfuel train on user data?

Chatfuel: Customer conversation data is not used for general model training.. Conversation data retained for bot functionality. Not used for general model training. Data deletion available on request.

What certifications does Chatfuel hold?

No certifications have been confirmed for Chatfuel yet. Meta Business Partner verified. No SOC 2 or ISO 27001 certifications publicly disclosed. GDPR compliance measures in place.