Attio

About Attio

Attio was founded in London in 2019 and has rapidly gained traction as a modern, flexible CRM built for the way B2B companies actually work. Unlike rigid legacy CRMs, Attio is built around a flexible data model where users can define custom objects, attributes, and relationship types, making it adaptable to complex sales motions, investor relations tracking, partnership management, and other non-standard CRM use cases. Attio's AI features are deeply integrated: AI enrichment automatically populates company and contact records with publicly available information, AI-powered search lets users query their CRM in natural language, and automated workflows can be triggered using AI-classified signals from emails and interactions. The platform syncs with email (Gmail and Outlook), calendar, and Slack to create a complete picture of customer relationships without manual data entry. For European businesses, Attio's London headquarters and UK incorporation are meaningful compliance advantages. The company operates under UK law (post-Brexit UK GDPR) and provides a GDPR-compliant DPA for EU customers. Attio hosts customer data in the EU (AWS eu-west-1), which is the default — not an enterprise add-on. This is a significant differentiator compared to US CRM tools where EU residency is typically locked behind enterprise tiers. Attio holds SOC 2 Type II certification. ISO 27001 certification is in progress as of early 2026. The company is transparent about which third-party services it uses for AI enrichment (including Clearbit/HubSpot enrichment data and OpenAI for language features), which helps procurement teams conduct appropriate due diligence on the full data processing chain. Pricing includes a free tier for up to 3 users, a Plus plan at $34/user/month, a Pro plan at $74/user/month, and an Enterprise plan with custom pricing. The free and Plus tiers include EU data residency by default, which makes Attio accessible for small European teams that cannot afford enterprise CRM pricing. For European B2B companies looking for a modern, AI-native CRM with genuine EU data residency and a UK legal entity, Attio is currently the strongest option in the market.