Gong

Revenue AI platform that captures and analyzes customer interactions

Attio

London-based AI-native CRM built for modern B2B companies

Gong

Strong

17/25

Attio

Strong

20/25

Score Breakdown

DimensionGongAttio

Data Residency

Where is your data stored and processed?

Gong: Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

4/5

Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Legal Jurisdiction

Which laws govern the company and your data?

Gong: Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

3/5

Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Data Retention & Training

Is your data used for model training?

Gong: Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

3/5

Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Gong: Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Regulatory Fit

Suitability for regulated industries and professional services

Gong: GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

3/5

GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Total Score

17/25

20/25

Best For

Gong

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Attio

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27701).

Detailed Comparison

Attio vs Gong: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Gong (Gong, US) scores 17/25 with a Silver (Strong) trust badge. Revenue AI platform that captures and analyzes customer interactions.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 4/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●Gong (4/5): Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

#### Legal Jurisdiction

Attio leads with 4/5 vs 3/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●Gong (3/5): Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

#### Data Retention & Training

Attio leads with 4/5 vs 3/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●Gong (3/5): Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

#### Certifications

Gong leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●Gong (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

#### Regulatory Fit

Attio leads with 4/5 vs 3/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●Gong (3/5): GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

Certifications at a Glance

Certification	Attio	Gong
ISO 27001	No	Yes
ISO 27701	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Attio has a clear trust advantage, scoring 20/25 compared to Gong's 17/25. Attio particularly excels in data residency, legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Gong or Attio?

Gong has a TrustKit score of 17/25 while Attio scores 20/25. Attio currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Gong and Attio compare on data residency?

Gong scores 4/5 for data residency (Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.), while Attio scores 5/5 (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on).

Are Gong and Attio GDPR compliant?

Both tools are assessed across five compliance dimensions. Gong has a regulatory fit score of 3/5 and Attio scores 4/5. Check the full comparison above for a detailed breakdown.

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