Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Vic.ai

Autonomous AI for accounts payable that eliminates manual invoice processing

Semrush

Moderate

13/25

Vic.ai

Moderate

15/25

Score Breakdown

DimensionSemrushVic.ai

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Vic.ai: Data hosted in US and EU AWS regions. Regional data hosting available for European customers. Standard data residency controls for a finance automation SaaS provider.

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

3/5

Data hosted in US and EU AWS regions. Regional data hosting available for European customers. Standard data residency controls for a finance automation SaaS provider.

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Vic.ai: Incorporated in Delaware, US, with engineering based in Norway. Subject to US legal frameworks. Norwegian engineering operations bring indirect exposure to EU legal standards.

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

3/5

Incorporated in Delaware, US, with engineering based in Norway. Subject to US legal frameworks. Norwegian engineering operations bring indirect exposure to EU legal standards.

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Vic.ai: Standard data retention policies for financial records. Supports GDPR-compliant data processing agreements. Clear policies on invoice data handling and AI model training.

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

3/5

Standard data retention policies for financial records. Supports GDPR-compliant data processing agreements. Clear policies on invoice data handling and AI model training.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Vic.ai: Holds SOC 2 Type II and ISO 27001 certifications. Solid baseline for a finance automation platform, though additional certifications such as SOC 1 would strengthen the posture for audit purposes.

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

3/5

Holds SOC 2 Type II and ISO 27001 certifications. Solid baseline for a finance automation platform, though additional certifications such as SOC 1 would strengthen the posture for audit purposes.

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Vic.ai: Good fit for finance teams in regulated industries. GDPR compliance and ISO 27001 certification meet baseline requirements. SOC 1 Type II certification would be beneficial for financial audit requirements.

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

3/5

Good fit for finance teams in regulated industries. GDPR compliance and ISO 27001 certification meet baseline requirements. SOC 1 Type II certification would be beneficial for financial audit requirements.

Total Score

13/25

15/25

Best For

Semrush

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Vic.ai

Best for teams that prioritise data residency (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Semrush vs Vic.ai: Trust & Compliance Comparison

Semrush (Semrush, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence. Vic.ai (Vic.ai, US) scores 15/25 with a Bronze (Moderate) trust badge. Autonomous AI for accounts payable that eliminates manual invoice processing.

Dimension-by-Dimension Breakdown

#### Data Residency

Vic.ai leads with 3/5 vs 2/5.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

●Vic.ai (3/5): Data hosted in US and EU AWS regions. Regional data hosting available for European customers. Standard data residency controls for a finance automation SaaS provider.

#### Legal Jurisdiction

Vic.ai leads with 3/5 vs 2/5.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

●Vic.ai (3/5): Incorporated in Delaware, US, with engineering based in Norway. Subject to US legal frameworks. Norwegian engineering operations bring indirect exposure to EU legal standards.

#### Data Retention & Training

Both score equally at 3/5.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

●Vic.ai (3/5): Standard data retention policies for financial records. Supports GDPR-compliant data processing agreements. Clear policies on invoice data handling and AI model training.

#### Certifications

Both score equally at 3/5.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

●Vic.ai (3/5): Holds SOC 2 Type II and ISO 27001 certifications. Solid baseline for a finance automation platform, though additional certifications such as SOC 1 would strengthen the posture for audit purposes.

#### Regulatory Fit

Both score equally at 3/5.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

●Vic.ai (3/5): Good fit for finance teams in regulated industries. GDPR compliance and ISO 27001 certification meet baseline requirements. SOC 1 Type II certification would be beneficial for financial audit requirements.

Certifications at a Glance

Certification	Semrush	Vic.ai
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Vic.ai has a clear trust advantage, scoring 15/25 compared to Semrush's 13/25. Vic.ai particularly excels in data residency, legal jurisdiction.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Vic.ai?

Semrush has a TrustKit score of 13/25 while Vic.ai scores 15/25. Vic.ai currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Vic.ai compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Vic.ai scores 3/5 (Data hosted in US and EU AWS regions. Regional data hosting available for European customers. Standard data residency controls for a finance automation SaaS provider.).

Are Semrush and Vic.ai GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Vic.ai scores 3/5. Check the full comparison above for a detailed breakdown.

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