Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Workday AI

Enterprise HR and finance AI platform embedded in Workday's ERP suite

Semrush

Moderate

13/25

Workday AI

Strong

21/25

Score Breakdown

DimensionSemrushWorkday AI

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Workday AI: Data residency in US, EU, CA, AU; processing confined to selected region; tenant isolation enforced

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

4/5

Data residency in US, EU, CA, AU; processing confined to selected region; tenant isolation enforced

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Workday AI: US Delaware public company subject to CLOUD Act; SCCs and DPAs available for EU/UK transfers

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

2/5

US Delaware public company subject to CLOUD Act; SCCs and DPAs available for EU/UK transfers

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Workday AI: Customer data not used for AI model training; aggregate anonymised signals only; configurable data retention

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

5/5

Customer data not used for AI model training; aggregate anonymised signals only; configurable data retention

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Workday AI: SOC 1/2 Type II, ISO 27001/17/18, FedRAMP Authorized, and HIPAA — among the strongest certification portfolios available

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

5/5

SOC 1/2 Type II, ISO 27001/17/18, FedRAMP Authorized, and HIPAA — among the strongest certification portfolios available

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Workday AI: Designed for regulated enterprise HR and finance; built-in SOX, DORA, and GDPR compliance modules

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

5/5

Designed for regulated enterprise HR and finance; built-in SOX, DORA, and GDPR compliance modules

Total Score

13/25

21/25

Best For

Semrush

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Workday AI

Best for organisations requiring broad certification coverage (SOC 1 Type II, SOC 2 Type II, ISO 27001); regulated industries (ICO, HHS); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Semrush vs Workday AI: Trust & Compliance Comparison

Semrush (Semrush, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence. Workday AI (Workday, US) scores 21/25 with a Silver (Strong) trust badge. Enterprise HR and finance AI platform embedded in Workday's ERP suite.

Dimension-by-Dimension Breakdown

#### Data Residency

Workday AI leads with 4/5 vs 2/5.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

●Workday AI (4/5): Data residency in US, EU, CA, AU; processing confined to selected region; tenant isolation enforced

#### Legal Jurisdiction

Both score equally at 2/5.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

●Workday AI (2/5): US Delaware public company subject to CLOUD Act; SCCs and DPAs available for EU/UK transfers

#### Data Retention & Training

Workday AI leads with 5/5 vs 3/5.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

●Workday AI (5/5): Customer data not used for AI model training; aggregate anonymised signals only; configurable data retention

#### Certifications

Workday AI leads with 5/5 vs 3/5.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

●Workday AI (5/5): SOC 1/2 Type II, ISO 27001/17/18, FedRAMP Authorized, and HIPAA — among the strongest certification portfolios available

#### Regulatory Fit

Workday AI leads with 5/5 vs 3/5.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

●Workday AI (5/5): Designed for regulated enterprise HR and finance; built-in SOX, DORA, and GDPR compliance modules

Certifications at a Glance

Certification	Semrush	Workday AI
FedRAMP Authorized	No	Yes
HIPAA	No	Yes
ISO 27001	No	Yes
ISO 27017	No	Yes
ISO 27018	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Workday AI has a clear trust advantage, scoring 21/25 compared to Semrush's 13/25. Workday AI particularly excels in data residency, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Workday AI?

Semrush has a TrustKit score of 13/25 while Workday AI scores 21/25. Workday AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Workday AI compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Workday AI scores 4/5 (Data residency in US, EU, CA, AU; processing confined to selected region; tenant isolation enforced).

Are Semrush and Workday AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Workday AI scores 5/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool