Peak

UK AI decisioning platform for retail and supply chain commercial optimisation

Shift Technology

AI platform for insurance fraud detection, claims, and underwriting

Peak

Strong

18/25

Shift Technology

Excellent

23/25

Score Breakdown

DimensionPeakShift Technology

Data Residency

Where is your data stored and processed?

Peak: Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

Shift Technology: EU data centres; French-headquartered with EU-only processing option

4/5

Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

5/5

EU data centres; French-headquartered with EU-only processing option

Legal Jurisdiction

Which laws govern the company and your data?

Peak: Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

Shift Technology: French SAS under EU jurisdiction; tailored for EU insurance regulation

4/5

Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

5/5

French SAS under EU jurisdiction; tailored for EU insurance regulation

Data Retention & Training

Is your data used for model training?

Peak: Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

Shift Technology: No training on individual customer data; insurance-grade retention policies

4/5

Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

4/5

No training on individual customer data; insurance-grade retention policies

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Peak: Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

Shift Technology: SOC 2 Type II and ISO 27001 certified

3/5

Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

4/5

SOC 2 Type II and ISO 27001 certified

Regulatory Fit

Suitability for regulated industries and professional services

Peak: Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

Shift Technology: Purpose-built for EU insurance regulation (GDPR, Solvency II, EIOPA)

3/5

Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

5/5

Purpose-built for EU insurance regulation (GDPR, Solvency II, EIOPA)

Total Score

18/25

23/25

Best For

Peak

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

Shift Technology

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (BaFin, ACPR); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Peak vs Shift Technology: Trust & Compliance Comparison

Peak (Peak AI, GB) scores 18/25 overall with a Silver (Strong) trust badge. UK AI decisioning platform for retail and supply chain commercial optimisation. Shift Technology (Shift Technology, FR) scores 23/25 with a Gold (Excellent) trust badge. AI platform for insurance fraud detection, claims, and underwriting.

Dimension-by-Dimension Breakdown

#### Data Residency

Shift Technology leads with 5/5 vs 4/5.

●Peak (4/5): Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

●Shift Technology (5/5): EU data centres; French-headquartered with EU-only processing option

#### Legal Jurisdiction

Shift Technology leads with 5/5 vs 4/5.

●Peak (4/5): Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

●Shift Technology (5/5): French SAS under EU jurisdiction; tailored for EU insurance regulation

#### Data Retention & Training

Both score equally at 4/5.

●Peak (4/5): Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

●Shift Technology (4/5): No training on individual customer data; insurance-grade retention policies

#### Certifications

Shift Technology leads with 4/5 vs 3/5.

●Peak (3/5): Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

●Shift Technology (4/5): SOC 2 Type II and ISO 27001 certified

#### Regulatory Fit

Shift Technology leads with 5/5 vs 3/5.

●Peak (3/5): Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

●Shift Technology (5/5): Purpose-built for EU insurance regulation (GDPR, Solvency II, EIOPA)

Certifications at a Glance

Certification	Peak	Shift Technology
ISO 27001	Yes	Yes
SOC 2 Type II	No	Yes

Overall Verdict

Shift Technology has a clear trust advantage, scoring 23/25 compared to Peak's 18/25. Shift Technology particularly excels in data residency, legal jurisdiction, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Peak or Shift Technology?

Peak has a TrustKit score of 18/25 while Shift Technology scores 23/25. Shift Technology currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Peak and Shift Technology compare on data residency?

Peak scores 4/5 for data residency (Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.), while Shift Technology scores 5/5 (EU data centres; French-headquartered with EU-only processing option).

Are Peak and Shift Technology GDPR compliant?

Both tools are assessed across five compliance dimensions. Peak has a regulatory fit score of 3/5 and Shift Technology scores 5/5. Check the full comparison above for a detailed breakdown.

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