HubSpot

AI-powered CRM platform for marketing, sales, and customer service

Jasper

AI marketing content platform for brands, teams, and enterprise marketing

HubSpot

Moderate

16/25

Jasper

Moderate

14/25

Score Breakdown

DimensionHubSpotJasper

Data Residency

Where is your data stored and processed?

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

Jasper: US-based hosting on AWS; no customer-selectable data residency regions

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

2/5

US-based hosting on AWS; no customer-selectable data residency regions

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

Jasper: US Delaware corporation subject to CLOUD Act; GDPR compliance via SCCs

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

2/5

US Delaware corporation subject to CLOUD Act; GDPR compliance via SCCs

Data Retention & Training

Is your data used for model training?

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

Jasper: Explicitly prohibits third-party AI providers from training on customer data

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

4/5

Explicitly prohibits third-party AI providers from training on customer data

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

Jasper: SOC 2 Type II certified with enterprise-grade security controls

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

3/5

SOC 2 Type II certified with enterprise-grade security controls

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Jasper: Good fit for marketing teams under GDPR; not designed for highly regulated data categories

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

3/5

Good fit for marketing teams under GDPR; not designed for highly regulated data categories

Total Score

16/25

14/25

Best For

HubSpot

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Jasper

Best for privacy-conscious teams who need strong data retention controls.

Detailed Comparison

HubSpot vs Jasper: Trust & Compliance Comparison

HubSpot (HubSpot, US) scores 16/25 overall with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service. Jasper (Jasper AI, Inc., US) scores 14/25 with a Bronze (Moderate) trust badge. AI marketing content platform for brands, teams, and enterprise marketing.

Dimension-by-Dimension Breakdown

#### Data Residency

HubSpot leads with 3/5 vs 2/5.

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

●Jasper (2/5): US-based hosting on AWS; no customer-selectable data residency regions

#### Legal Jurisdiction

Both score equally at 2/5.

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

●Jasper (2/5): US Delaware corporation subject to CLOUD Act; GDPR compliance via SCCs

#### Data Retention & Training

Both score equally at 4/5.

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

●Jasper (4/5): Explicitly prohibits third-party AI providers from training on customer data

#### Certifications

HubSpot leads with 4/5 vs 3/5.

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

●Jasper (3/5): SOC 2 Type II certified with enterprise-grade security controls

#### Regulatory Fit

Both score equally at 3/5.

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

●Jasper (3/5): Good fit for marketing teams under GDPR; not designed for highly regulated data categories

Certifications at a Glance

Certification	HubSpot	Jasper
ISO 27001	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

HubSpot has a clear trust advantage, scoring 16/25 compared to Jasper's 14/25. HubSpot particularly excels in data residency, certifications.

Frequently Asked Questions

Which is better for EU compliance, HubSpot or Jasper?

HubSpot has a TrustKit score of 16/25 while Jasper scores 14/25. HubSpot currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot and Jasper compare on data residency?

HubSpot scores 3/5 for data residency (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.), while Jasper scores 2/5 (US-based hosting on AWS; no customer-selectable data residency regions).

Are HubSpot and Jasper GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot has a regulatory fit score of 3/5 and Jasper scores 3/5. Check the full comparison above for a detailed breakdown.

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