Loom AI

AI-powered async video messaging for teams

HeyGen

AI video generation platform with realistic avatars, voice cloning, and multilingual dubbing

Loom AI

Moderate

16/25

HeyGen

Moderate

13/25

Score Breakdown

DimensionLoom AIHeyGen

Data Residency

Where is your data stored and processed?

Loom AI: Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.

HeyGen: Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

3/5

Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.

2/5

Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

Legal Jurisdiction

Which laws govern the company and your data?

Loom AI: Atlassian is incorporated in Delaware, US. Subject to US laws including the CLOUD Act. Atlassian offers Standard Contractual Clauses and Data Processing Agreements for GDPR compliance.

HeyGen: US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

3/5

Atlassian is incorporated in Delaware, US. Subject to US laws including the CLOUD Act. Atlassian offers Standard Contractual Clauses and Data Processing Agreements for GDPR compliance.

2/5

US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

Data Retention & Training

Is your data used for model training?

Loom AI: Administrators can configure retention policies for team workspaces. Videos can be set to expire after a certain period. Users can delete individual recordings at any time.

HeyGen: HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

3/5

Administrators can configure retention policies for team workspaces. Videos can be set to expire after a certain period. Users can delete individual recordings at any time.

3/5

HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Loom AI: Benefits from Atlassian's certification portfolio including SOC 2 Type II and ISO 27001. Atlassian maintains a comprehensive trust and security program.

HeyGen: SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

4/5

Benefits from Atlassian's certification portfolio including SOC 2 Type II and ISO 27001. Atlassian maintains a comprehensive trust and security program.

3/5

SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

Regulatory Fit

Suitability for regulated industries and professional services

Loom AI: Suitable for general business use with GDPR and CCPA compliance. Enterprise plan offers additional security controls. Not specifically certified for HIPAA or financial regulatory use.

HeyGen: Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

3/5

Suitable for general business use with GDPR and CCPA compliance. Enterprise plan offers additional security controls. Not specifically certified for HIPAA or financial regulatory use.

3/5

Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

Total Score

16/25

13/25

Best For

Loom AI

Best for teams on a tight budget.

HeyGen

Best for teams that prioritise certifications (scores 4/5) and need a bronze-tier tool.

Detailed Comparison

HeyGen vs Loom AI: Trust & Compliance Comparison

HeyGen (HeyGen, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI video generation platform with realistic avatars, voice cloning, and multilingual dubbing. Loom AI (Atlassian, US) scores 16/25 with a Bronze (Moderate) trust badge. AI-powered async video messaging for teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Loom AI leads with 3/5 vs 2/5.

●HeyGen (2/5): Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

●Loom AI (3/5): Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.

#### Legal Jurisdiction

Loom AI leads with 3/5 vs 2/5.

●HeyGen (2/5): US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

●Loom AI (3/5): Atlassian is incorporated in Delaware, US. Subject to US laws including the CLOUD Act. Atlassian offers Standard Contractual Clauses and Data Processing Agreements for GDPR compliance.

#### Data Retention & Training

Both score equally at 3/5.

●HeyGen (3/5): HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

●Loom AI (3/5): Administrators can configure retention policies for team workspaces. Videos can be set to expire after a certain period. Users can delete individual recordings at any time.

#### Certifications

Loom AI leads with 4/5 vs 3/5.

●HeyGen (3/5): SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

●Loom AI (4/5): Benefits from Atlassian's certification portfolio including SOC 2 Type II and ISO 27001. Atlassian maintains a comprehensive trust and security program.

#### Regulatory Fit

Both score equally at 3/5.

●HeyGen (3/5): Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

●Loom AI (3/5): Suitable for general business use with GDPR and CCPA compliance. Enterprise plan offers additional security controls. Not specifically certified for HIPAA or financial regulatory use.

Certifications at a Glance

Certification	HeyGen	Loom AI
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Loom AI has a clear trust advantage, scoring 16/25 compared to HeyGen's 13/25. Loom AI particularly excels in data residency, legal jurisdiction, certifications.

Frequently Asked Questions

Which is better for EU compliance, Loom AI or HeyGen?

Loom AI has a TrustKit score of 16/25 while HeyGen scores 13/25. Loom AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Loom AI and HeyGen compare on data residency?

Loom AI scores 3/5 for data residency (Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.), while HeyGen scores 2/5 (Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers).

Are Loom AI and HeyGen GDPR compliant?

Both tools are assessed across five compliance dimensions. Loom AI has a regulatory fit score of 3/5 and HeyGen scores 3/5. Check the full comparison above for a detailed breakdown.

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