You.com

AI search engine with privacy controls and customisable results

Guru

AI enterprise knowledge management that surfaces the right information in the right workflow

You.com

Caution

9/25

Guru

Moderate

13/25

Score Breakdown

DimensionYou.comGuru

Data Residency

Where is your data stored and processed?

You.com: All data is hosted on US infrastructure with no EU data residency option available.

Guru: Hosted on AWS US region; no EU or regional data residency options publicly available

1/5

All data is hosted on US infrastructure with no EU data residency option available.

2/5

Hosted on AWS US region; no EU or regional data residency options publicly available

Legal Jurisdiction

Which laws govern the company and your data?

You.com: US-incorporated and subject to CLOUD Act; operates under US law with limited EU-specific legal protections.

Guru: US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

2/5

US-incorporated and subject to CLOUD Act; operates under US law with limited EU-specific legal protections.

2/5

US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

Data Retention & Training

Is your data used for model training?

You.com: Offers user-controlled privacy settings and anonymous search modes; opt-out from personalisation is available.

Guru: Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

3/5

Offers user-controlled privacy settings and anonymous search modes; opt-out from personalisation is available.

4/5

Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

You.com: No SOC 2, ISO 27001, or other formal third-party security certifications are publicly listed.

Guru: SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

1/5

No SOC 2, ISO 27001, or other formal third-party security certifications are publicly listed.

2/5

SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

Regulatory Fit

Suitability for regulated industries and professional services

You.com: Privacy-oriented design is a positive signal, but US jurisdiction and lack of certifications limit suitability for regulated European use.

Guru: Verification and governance model well-suited to compliance knowledge management; limited data residency options

2/5

Privacy-oriented design is a positive signal, but US jurisdiction and lack of certifications limit suitability for regulated European use.

3/5

Verification and governance model well-suited to compliance knowledge management; limited data residency options

Total Score

9/25

13/25

Best For

You.com

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget; enterprises requiring SSO integration.

Guru

Best for teams on a tight budget.

Detailed Comparison

Guru vs You.com: Trust & Compliance Comparison

Guru (Guru Technologies, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI enterprise knowledge management that surfaces the right information in the right workflow. You.com (You.com, US) scores 9/25 with a Review Required (Caution) trust badge. AI search engine with privacy controls and customisable results.

Dimension-by-Dimension Breakdown

#### Data Residency

Guru leads with 2/5 vs 1/5.

●Guru (2/5): Hosted on AWS US region; no EU or regional data residency options publicly available

●You.com (1/5): All data is hosted on US infrastructure with no EU data residency option available.

#### Legal Jurisdiction

Both score equally at 2/5.

●Guru (2/5): US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

●You.com (2/5): US-incorporated and subject to CLOUD Act; operates under US law with limited EU-specific legal protections.

#### Data Retention & Training

Guru leads with 4/5 vs 3/5.

●Guru (4/5): Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

●You.com (3/5): Offers user-controlled privacy settings and anonymous search modes; opt-out from personalisation is available.

#### Certifications

Guru leads with 2/5 vs 1/5.

●Guru (2/5): SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

●You.com (1/5): No SOC 2, ISO 27001, or other formal third-party security certifications are publicly listed.

#### Regulatory Fit

Guru leads with 3/5 vs 2/5.

●Guru (3/5): Verification and governance model well-suited to compliance knowledge management; limited data residency options

●You.com (2/5): Privacy-oriented design is a positive signal, but US jurisdiction and lack of certifications limit suitability for regulated European use.

Certifications at a Glance

Certification	Guru	You.com
SOC 2 Type II	Yes	No

Overall Verdict

Guru has a clear trust advantage, scoring 13/25 compared to You.com's 9/25. Guru particularly excels in data residency, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, You.com or Guru?

You.com has a TrustKit score of 9/25 while Guru scores 13/25. Guru currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do You.com and Guru compare on data residency?

You.com scores 1/5 for data residency (All data is hosted on US infrastructure with no EU data residency option available.), while Guru scores 2/5 (Hosted on AWS US region; no EU or regional data residency options publicly available).

Are You.com and Guru GDPR compliant?

Both tools are assessed across five compliance dimensions. You.com has a regulatory fit score of 2/5 and Guru scores 3/5. Check the full comparison above for a detailed breakdown.

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