Guru

AI enterprise knowledge management that surfaces the right information in the right workflow

Perplexity AI

AI-powered answer engine that searches the web and cites its sources

Guru

Moderate

13/25

Perplexity AI

Moderate

15/25

Score Breakdown

DimensionGuruPerplexity AI

Data Residency

Where is your data stored and processed?

Guru: Hosted on AWS US region; no EU or regional data residency options publicly available

Perplexity AI: US-based AWS infrastructure; no regional data residency options currently

2/5

Hosted on AWS US region; no EU or regional data residency options publicly available

2/5

US-based AWS infrastructure; no regional data residency options currently

Legal Jurisdiction

Which laws govern the company and your data?

Guru: US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

Perplexity AI: US Delaware corporation subject to CLOUD Act; GDPR compliance via DPA

2/5

US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

2/5

US Delaware corporation subject to CLOUD Act; GDPR compliance via DPA

Data Retention & Training

Is your data used for model training?

Guru: Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

Perplexity AI: Enterprise plans offer zero data retention; no use of enterprise data for AI training

4/5

Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

5/5

Enterprise plans offer zero data retention; no use of enterprise data for AI training

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Guru: SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

Perplexity AI: SOC 2 Type II certified; HIPAA BAA available for enterprise

2/5

SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

3/5

SOC 2 Type II certified; HIPAA BAA available for enterprise

Regulatory Fit

Suitability for regulated industries and professional services

Guru: Verification and governance model well-suited to compliance knowledge management; limited data residency options

Perplexity AI: Strong for research-focused business use; US hosting limits EU data residency suitability

3/5

Verification and governance model well-suited to compliance knowledge management; limited data residency options

3/5

Strong for research-focused business use; US hosting limits EU data residency suitability

Total Score

13/25

15/25

Best For

Guru

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Perplexity AI

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Guru vs Perplexity AI: Trust & Compliance Comparison

Guru (Guru Technologies, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI enterprise knowledge management that surfaces the right information in the right workflow. Perplexity AI (Perplexity AI, Inc., US) scores 15/25 with a Bronze (Moderate) trust badge. AI-powered answer engine that searches the web and cites its sources.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 2/5.

●Guru (2/5): Hosted on AWS US region; no EU or regional data residency options publicly available

●Perplexity AI (2/5): US-based AWS infrastructure; no regional data residency options currently

#### Legal Jurisdiction

Both score equally at 2/5.

●Guru (2/5): US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

●Perplexity AI (2/5): US Delaware corporation subject to CLOUD Act; GDPR compliance via DPA

#### Data Retention & Training

Perplexity AI leads with 5/5 vs 4/5.

●Guru (4/5): Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

●Perplexity AI (5/5): Enterprise plans offer zero data retention; no use of enterprise data for AI training

#### Certifications

Perplexity AI leads with 3/5 vs 2/5.

●Guru (2/5): SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

●Perplexity AI (3/5): SOC 2 Type II certified; HIPAA BAA available for enterprise

#### Regulatory Fit

Both score equally at 3/5.

●Guru (3/5): Verification and governance model well-suited to compliance knowledge management; limited data residency options

●Perplexity AI (3/5): Strong for research-focused business use; US hosting limits EU data residency suitability

Certifications at a Glance

Certification	Guru	Perplexity AI
SOC 2 Type II	Yes	Yes

Overall Verdict

Perplexity AI has a clear trust advantage, scoring 15/25 compared to Guru's 13/25. Perplexity AI particularly excels in data retention & training, certifications.

Frequently Asked Questions

Which is better for EU compliance, Guru or Perplexity AI?

Guru has a TrustKit score of 13/25 while Perplexity AI scores 15/25. Perplexity AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Guru and Perplexity AI compare on data residency?

Guru scores 2/5 for data residency (Hosted on AWS US region; no EU or regional data residency options publicly available), while Perplexity AI scores 2/5 (US-based AWS infrastructure; no regional data residency options currently).

Are Guru and Perplexity AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Guru has a regulatory fit score of 3/5 and Perplexity AI scores 3/5. Check the full comparison above for a detailed breakdown.

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