Guru

AI enterprise knowledge management that surfaces the right information in the right workflow

Notion AI

AI-powered workspace for notes, wikis, projects, and content generation

Guru

Moderate

13/25

Notion AI

Strong

20/25

Score Breakdown

DimensionGuruNotion AI

Data Residency

Where is your data stored and processed?

Guru: Hosted on AWS US region; no EU or regional data residency options publicly available

Notion AI: EU data residency available for Enterprise customers; US hosting for lower tiers

2/5

Hosted on AWS US region; no EU or regional data residency options publicly available

4/5

EU data residency available for Enterprise customers; US hosting for lower tiers

Legal Jurisdiction

Which laws govern the company and your data?

Guru: US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

Notion AI: US Delaware corporation; EU residency option reduces CLOUD Act exposure for Enterprise

2/5

US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

3/5

US Delaware corporation; EU residency option reduces CLOUD Act exposure for Enterprise

Data Retention & Training

Is your data used for model training?

Guru: Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

Notion AI: Customer data not used to train AI models; data retained per workspace settings

4/5

Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

4/5

Customer data not used to train AI models; data retained per workspace settings

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Guru: SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

Notion AI: SOC 2 Type II, ISO 27001/17/18/701 all certified; AI included in scope

2/5

SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

5/5

SOC 2 Type II, ISO 27001/17/18/701 all certified; AI included in scope

Regulatory Fit

Suitability for regulated industries and professional services

Guru: Verification and governance model well-suited to compliance knowledge management; limited data residency options

Notion AI: Strong fit for EU organisations on Enterprise plan with data residency; good overall compliance posture

3/5

Verification and governance model well-suited to compliance knowledge management; limited data residency options

4/5

Strong fit for EU organisations on Enterprise plan with data residency; good overall compliance posture

Total Score

13/25

20/25

Best For

Guru

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Notion AI

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27017); regulated industries (ICO); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Guru vs Notion AI: Trust & Compliance Comparison

Guru (Guru Technologies, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI enterprise knowledge management that surfaces the right information in the right workflow. Notion AI (Notion Labs, Inc., US) scores 20/25 with a Silver (Strong) trust badge. AI-powered workspace for notes, wikis, projects, and content generation.

Dimension-by-Dimension Breakdown

#### Data Residency

Notion AI leads with 4/5 vs 2/5.

●Guru (2/5): Hosted on AWS US region; no EU or regional data residency options publicly available

●Notion AI (4/5): EU data residency available for Enterprise customers; US hosting for lower tiers

#### Legal Jurisdiction

Notion AI leads with 3/5 vs 2/5.

●Guru (2/5): US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

●Notion AI (3/5): US Delaware corporation; EU residency option reduces CLOUD Act exposure for Enterprise

#### Data Retention & Training

Both score equally at 4/5.

●Guru (4/5): Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

●Notion AI (4/5): Customer data not used to train AI models; data retained per workspace settings

#### Certifications

Notion AI leads with 5/5 vs 2/5.

●Guru (2/5): SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

●Notion AI (5/5): SOC 2 Type II, ISO 27001/17/18/701 all certified; AI included in scope

#### Regulatory Fit

Notion AI leads with 4/5 vs 3/5.

●Guru (3/5): Verification and governance model well-suited to compliance knowledge management; limited data residency options

●Notion AI (4/5): Strong fit for EU organisations on Enterprise plan with data residency; good overall compliance posture

Certifications at a Glance

Certification	Guru	Notion AI
ISO 27001	No	Yes
ISO 27017	No	Yes
ISO 27018	No	Yes
ISO 27701	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Notion AI has a clear trust advantage, scoring 20/25 compared to Guru's 13/25. Notion AI particularly excels in data residency, legal jurisdiction, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Guru or Notion AI?

Guru has a TrustKit score of 13/25 while Notion AI scores 20/25. Notion AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Guru and Notion AI compare on data residency?

Guru scores 2/5 for data residency (Hosted on AWS US region; no EU or regional data residency options publicly available), while Notion AI scores 4/5 (EU data residency available for Enterprise customers; US hosting for lower tiers).

Are Guru and Notion AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Guru has a regulatory fit score of 3/5 and Notion AI scores 4/5. Check the full comparison above for a detailed breakdown.

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