Kagi

Privacy-first AI search engine with no ads and no tracking

Guru

AI enterprise knowledge management that surfaces the right information in the right workflow

Kagi

Caution

11/25

Guru

Moderate

13/25

Score Breakdown

DimensionKagiGuru

Data Residency

Where is your data stored and processed?

Kagi: All data is processed on US infrastructure with no EU data residency option currently available.

Guru: Hosted on AWS US region; no EU or regional data residency options publicly available

1/5

All data is processed on US infrastructure with no EU data residency option currently available.

2/5

Hosted on AWS US region; no EU or regional data residency options publicly available

Legal Jurisdiction

Which laws govern the company and your data?

Kagi: US-incorporated and subject to CLOUD Act; strong privacy-by-design model but US legal jurisdiction is a residual risk.

Guru: US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

2/5

US-incorporated and subject to CLOUD Act; strong privacy-by-design model but US legal jurisdiction is a residual risk.

2/5

US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

Data Retention & Training

Is your data used for model training?

Kagi: No training on user search data, no persistent user profiling, and no ad-based tracking by design.

Guru: Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

5/5

No training on user search data, no persistent user profiling, and no ad-based tracking by design.

4/5

Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Kagi: No SOC 2, ISO 27001, or other formal third-party security certifications are currently published.

Guru: SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

1/5

No SOC 2, ISO 27001, or other formal third-party security certifications are currently published.

2/5

SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

Regulatory Fit

Suitability for regulated industries and professional services

Kagi: Privacy-first business model is commendable, but lack of certifications and US jurisdiction limit regulated institutional use in Europe.

Guru: Verification and governance model well-suited to compliance knowledge management; limited data residency options

2/5

Privacy-first business model is commendable, but lack of certifications and US jurisdiction limit regulated institutional use in Europe.

3/5

Verification and governance model well-suited to compliance knowledge management; limited data residency options

Total Score

11/25

13/25

Best For

Kagi

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget; enterprises requiring SSO integration.

Guru

Best for privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Guru vs Kagi: Trust & Compliance Comparison

Guru (Guru Technologies, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI enterprise knowledge management that surfaces the right information in the right workflow. Kagi (Kagi, US) scores 11/25 with a Review Required (Caution) trust badge. Privacy-first AI search engine with no ads and no tracking.

Dimension-by-Dimension Breakdown

#### Data Residency

Guru leads with 2/5 vs 1/5.

●Guru (2/5): Hosted on AWS US region; no EU or regional data residency options publicly available

●Kagi (1/5): All data is processed on US infrastructure with no EU data residency option currently available.

#### Legal Jurisdiction

Both score equally at 2/5.

●Guru (2/5): US Delaware corporation subject to CLOUD Act; GDPR DPA available; SCCs for EU data transfers

●Kagi (2/5): US-incorporated and subject to CLOUD Act; strong privacy-by-design model but US legal jurisdiction is a residual risk.

#### Data Retention & Training

Kagi leads with 5/5 vs 4/5.

●Guru (4/5): Customer knowledge content not used for model training; configurable retention and deletion; GDPR-compliant DPA

●Kagi (5/5): No training on user search data, no persistent user profiling, and no ad-based tracking by design.

#### Certifications

Guru leads with 2/5 vs 1/5.

●Guru (2/5): SOC 2 Type II certified; no ISO 27001 or additional certifications publicly confirmed

●Kagi (1/5): No SOC 2, ISO 27001, or other formal third-party security certifications are currently published.

#### Regulatory Fit

Guru leads with 3/5 vs 2/5.

●Guru (3/5): Verification and governance model well-suited to compliance knowledge management; limited data residency options

●Kagi (2/5): Privacy-first business model is commendable, but lack of certifications and US jurisdiction limit regulated institutional use in Europe.

Certifications at a Glance

Certification	Guru	Kagi
SOC 2 Type II	Yes	No

Overall Verdict

Guru has a clear trust advantage, scoring 13/25 compared to Kagi's 11/25. Guru particularly excels in data residency, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Kagi or Guru?

Kagi has a TrustKit score of 11/25 while Guru scores 13/25. Guru currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Kagi and Guru compare on data residency?

Kagi scores 1/5 for data residency (All data is processed on US infrastructure with no EU data residency option currently available.), while Guru scores 2/5 (Hosted on AWS US region; no EU or regional data residency options publicly available).

Are Kagi and Guru GDPR compliant?

Both tools are assessed across five compliance dimensions. Kagi has a regulatory fit score of 2/5 and Guru scores 3/5. Check the full comparison above for a detailed breakdown.

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