Gong

Revenue AI platform that captures and analyzes customer interactions

Salesforce Einstein

AI-powered intelligence built into Salesforce CRM

Gong

Strong

17/25

Salesforce Einstein

Excellent

22/25

Score Breakdown

DimensionGongSalesforce Einstein

Data Residency

Where is your data stored and processed?

Gong: Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

Salesforce Einstein: Salesforce offers data residency in US, EU, and APAC regions with Hyperforce, providing full control over data location.

4/5

Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

5/5

Salesforce offers data residency in US, EU, and APAC regions with Hyperforce, providing full control over data location.

Legal Jurisdiction

Which laws govern the company and your data?

Gong: Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

Salesforce Einstein: Incorporated in Delaware, USA. Subject to US law with strong contractual protections and DPAs for international customers.

3/5

Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

4/5

Incorporated in Delaware, USA. Subject to US law with strong contractual protections and DPAs for international customers.

Data Retention & Training

Is your data used for model training?

Gong: Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

Salesforce Einstein: Configurable data retention policies with Einstein Trust Layer ensuring AI prompts and outputs are not retained for model training.

3/5

Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

4/5

Configurable data retention policies with Einstein Trust Layer ensuring AI prompts and outputs are not retained for model training.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Gong: Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

Salesforce Einstein: Comprehensive certification portfolio including SOC 1/2 Type II, ISO 27001, PCI DSS, FedRAMP, and HIPAA compliance.

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

5/5

Comprehensive certification portfolio including SOC 1/2 Type II, ISO 27001, PCI DSS, FedRAMP, and HIPAA compliance.

Regulatory Fit

Suitability for regulated industries and professional services

Gong: GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

Salesforce Einstein: Suitable for regulated industries with HIPAA BAA, FedRAMP authorization, and financial services compliance capabilities.

3/5

GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

4/5

Suitable for regulated industries with HIPAA BAA, FedRAMP authorization, and financial services compliance capabilities.

Total Score

17/25

22/25

Best For

Gong

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27701).

Salesforce Einstein

Best for organisations requiring broad certification coverage (SOC 2 Type II, SOC 1 Type II, ISO 27001); regulated industries (FINRA, FDA); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Gong vs Salesforce Einstein: Trust & Compliance Comparison

Gong (Gong, US) scores 17/25 overall with a Silver (Strong) trust badge. Revenue AI platform that captures and analyzes customer interactions. Salesforce Einstein (Salesforce, US) scores 22/25 with a Gold (Excellent) trust badge. AI-powered intelligence built into Salesforce CRM.

Dimension-by-Dimension Breakdown

#### Data Residency

Salesforce Einstein leads with 5/5 vs 4/5.

●Gong (4/5): Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

●Salesforce Einstein (5/5): Salesforce offers data residency in US, EU, and APAC regions with Hyperforce, providing full control over data location.

#### Legal Jurisdiction

Salesforce Einstein leads with 4/5 vs 3/5.

●Gong (3/5): Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

●Salesforce Einstein (4/5): Incorporated in Delaware, USA. Subject to US law with strong contractual protections and DPAs for international customers.

#### Data Retention & Training

Salesforce Einstein leads with 4/5 vs 3/5.

●Gong (3/5): Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

●Salesforce Einstein (4/5): Configurable data retention policies with Einstein Trust Layer ensuring AI prompts and outputs are not retained for model training.

#### Certifications

Salesforce Einstein leads with 5/5 vs 4/5.

●Gong (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

●Salesforce Einstein (5/5): Comprehensive certification portfolio including SOC 1/2 Type II, ISO 27001, PCI DSS, FedRAMP, and HIPAA compliance.

#### Regulatory Fit

Salesforce Einstein leads with 4/5 vs 3/5.

●Gong (3/5): GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

●Salesforce Einstein (4/5): Suitable for regulated industries with HIPAA BAA, FedRAMP authorization, and financial services compliance capabilities.

Certifications at a Glance

Certification	Gong	Salesforce Einstein
FedRAMP	No	Yes
ISO 27001	Yes	Yes
ISO 27701	Yes	No
PCI DSS	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Salesforce Einstein has a clear trust advantage, scoring 22/25 compared to Gong's 17/25. Salesforce Einstein particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Gong or Salesforce Einstein?

Gong has a TrustKit score of 17/25 while Salesforce Einstein scores 22/25. Salesforce Einstein currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Gong and Salesforce Einstein compare on data residency?

Gong scores 4/5 for data residency (Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.), while Salesforce Einstein scores 5/5 (Salesforce offers data residency in US, EU, and APAC regions with Hyperforce, providing full control over data location.).

Are Gong and Salesforce Einstein GDPR compliant?

Both tools are assessed across five compliance dimensions. Gong has a regulatory fit score of 3/5 and Salesforce Einstein scores 4/5. Check the full comparison above for a detailed breakdown.

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