Gong

Revenue AI platform that captures and analyzes customer interactions

Pipedrive

Estonian-born CRM with AI-powered sales automation for European teams

Gong

Strong

17/25

Pipedrive

Excellent

22/25

Score Breakdown

DimensionGongPipedrive

Data Residency

Where is your data stored and processed?

Gong: Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

Pipedrive: EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

4/5

Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

4/5

EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

Legal Jurisdiction

Which laws govern the company and your data?

Gong: Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

Pipedrive: Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

3/5

Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

5/5

Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

Data Retention & Training

Is your data used for model training?

Gong: Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

Pipedrive: Customer data is not used for AI training by default; configurable retention policies are available.

3/5

Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

4/5

Customer data is not used for AI training by default; configurable retention policies are available.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Gong: Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

Pipedrive: Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

4/5

Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

Regulatory Fit

Suitability for regulated industries and professional services

Gong: GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

Pipedrive: EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

3/5

GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

5/5

EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Total Score

17/25

22/25

Best For

Gong

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27701).

Pipedrive

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Gong vs Pipedrive: Trust & Compliance Comparison

Gong (Gong, US) scores 17/25 overall with a Silver (Strong) trust badge. Revenue AI platform that captures and analyzes customer interactions. Pipedrive (Pipedrive, EE) scores 22/25 with a Gold (Excellent) trust badge. Estonian-born CRM with AI-powered sales automation for European teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 4/5.

●Gong (4/5): Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

●Pipedrive (4/5): EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

#### Legal Jurisdiction

Pipedrive leads with 5/5 vs 3/5.

●Gong (3/5): Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

●Pipedrive (5/5): Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

#### Data Retention & Training

Pipedrive leads with 4/5 vs 3/5.

●Gong (3/5): Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

●Pipedrive (4/5): Customer data is not used for AI training by default; configurable retention policies are available.

#### Certifications

Both score equally at 4/5.

●Gong (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

●Pipedrive (4/5): Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

#### Regulatory Fit

Pipedrive leads with 5/5 vs 3/5.

●Gong (3/5): GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

●Pipedrive (5/5): EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Certifications at a Glance

Certification	Gong	Pipedrive
ISO 27001	Yes	Yes
ISO 27701	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Pipedrive has a clear trust advantage, scoring 22/25 compared to Gong's 17/25. Pipedrive particularly excels in legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Gong or Pipedrive?

Gong has a TrustKit score of 17/25 while Pipedrive scores 22/25. Pipedrive currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Gong and Pipedrive compare on data residency?

Gong scores 4/5 for data residency (Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.), while Pipedrive scores 4/5 (EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.).

Are Gong and Pipedrive GDPR compliant?

Both tools are assessed across five compliance dimensions. Gong has a regulatory fit score of 3/5 and Pipedrive scores 5/5. Check the full comparison above for a detailed breakdown.

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