Gong

Revenue AI platform that captures and analyzes customer interactions

HubSpot AI

AI-powered CRM, marketing, and sales platform

Gong

Strong

17/25

HubSpot AI

Strong

17/25

Score Breakdown

DimensionGongHubSpot AI

Data Residency

Where is your data stored and processed?

Gong: Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

HubSpot AI: US/EU hosting available

4/5

Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

3/5

US/EU hosting available

Legal Jurisdiction

Which laws govern the company and your data?

Gong: Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

HubSpot AI: US Delaware corporation; publicly traded

3/5

Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

2/5

US Delaware corporation; publicly traded

Data Retention & Training

Is your data used for model training?

Gong: Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

HubSpot AI: No training on customer data

3/5

Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

4/5

No training on customer data

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Gong: Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

HubSpot AI: SOC 2 Type II, ISO 27001

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

4/5

SOC 2 Type II, ISO 27001

Regulatory Fit

Suitability for regulated industries and professional services

Gong: GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

3/5

GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

4/5

Established CRM with good compliance; suitable for general regulated business

Total Score

17/25

Best For

Gong

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27701).

HubSpot AI

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Gong vs HubSpot AI: Trust & Compliance Comparison

Gong (Gong, US) scores 17/25 overall with a Silver (Strong) trust badge. Revenue AI platform that captures and analyzes customer interactions. HubSpot AI (HubSpot, Inc., US) scores 17/25 with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform.

Dimension-by-Dimension Breakdown

#### Data Residency

Gong leads with 4/5 vs 3/5.

●Gong (4/5): Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

●HubSpot AI (3/5): US/EU hosting available

#### Legal Jurisdiction

Gong leads with 3/5 vs 2/5.

●Gong (3/5): Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

#### Data Retention & Training

HubSpot AI leads with 4/5 vs 3/5.

●Gong (3/5): Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

●HubSpot AI (4/5): No training on customer data

#### Certifications

Both score equally at 4/5.

●Gong (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

#### Regulatory Fit

HubSpot AI leads with 4/5 vs 3/5.

●Gong (3/5): GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

Certifications at a Glance

Certification	Gong	HubSpot AI
ISO 27001	Yes	Yes
ISO 27701	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Gong and HubSpot AI are closely matched on trust and compliance, with scores of 17/25 and 17/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Gong or HubSpot AI?

Gong has a TrustKit score of 17/25 while HubSpot AI scores 17/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Gong and HubSpot AI compare on data residency?

Gong scores 4/5 for data residency (Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.), while HubSpot AI scores 3/5 (US/EU hosting available).

Are Gong and HubSpot AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Gong has a regulatory fit score of 3/5 and HubSpot AI scores 4/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool