Gong

Revenue AI platform that captures and analyzes customer interactions

HubSpot

AI-powered CRM platform for marketing, sales, and customer service

Gong

Strong

17/25

HubSpot

Moderate

16/25

Score Breakdown

DimensionGongHubSpot

Data Residency

Where is your data stored and processed?

Gong: Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

4/5

Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

Legal Jurisdiction

Which laws govern the company and your data?

Gong: Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

3/5

Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

Data Retention & Training

Is your data used for model training?

Gong: Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

3/5

Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Gong: Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

Regulatory Fit

Suitability for regulated industries and professional services

Gong: GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

3/5

GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Total Score

17/25

16/25

Best For

Gong

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27701).

HubSpot

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Gong vs HubSpot: Trust & Compliance Comparison

Gong (Gong, US) scores 17/25 overall with a Silver (Strong) trust badge. Revenue AI platform that captures and analyzes customer interactions. HubSpot (HubSpot, US) scores 16/25 with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service.

Dimension-by-Dimension Breakdown

#### Data Residency

Gong leads with 4/5 vs 3/5.

●Gong (4/5): Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

#### Legal Jurisdiction

Gong leads with 3/5 vs 2/5.

●Gong (3/5): Parent company incorporated in Israel with US headquarters. Subject to both Israeli and US legal frameworks.

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

#### Data Retention & Training

HubSpot leads with 4/5 vs 3/5.

●Gong (3/5): Configurable retention policies for recorded interactions. Data retained for the duration of the contract with deletion upon request.

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

#### Certifications

Both score equally at 4/5.

●Gong (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27701 certifications demonstrating strong security and privacy controls.

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

#### Regulatory Fit

Both score equally at 3/5.

●Gong (3/5): GDPR and CCPA compliant. Recording consent mechanisms built in but may require additional configuration for specific regulatory environments.

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Certifications at a Glance

Certification	Gong	HubSpot
ISO 27001	Yes	Yes
ISO 27701	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Gong and HubSpot are closely matched on trust and compliance, with scores of 17/25 and 16/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Gong or HubSpot?

Gong has a TrustKit score of 17/25 while HubSpot scores 16/25. Gong currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Gong and HubSpot compare on data residency?

Gong scores 4/5 for data residency (Data hosted in US and EU regions. Customers can select their preferred data residency region during onboarding.), while HubSpot scores 3/5 (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.).

Are Gong and HubSpot GDPR compliant?

Both tools are assessed across five compliance dimensions. Gong has a regulatory fit score of 3/5 and HubSpot scores 3/5. Check the full comparison above for a detailed breakdown.

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