Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Flowlity

AI-powered supply chain planning for demand forecasting and inventory

Semrush

Moderate

13/25

Flowlity

Strong

19/25

Score Breakdown

DimensionSemrushFlowlity

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Flowlity: EU data centres; French company with EU-only processing

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

5/5

EU data centres; French company with EU-only processing

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Flowlity: French SAS under EU jurisdiction

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

5/5

French SAS under EU jurisdiction

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Flowlity: No training on customer data; enterprise retention controls

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No training on customer data; enterprise retention controls

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Flowlity: No public certifications listed; growing startup

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

1/5

No public certifications listed; growing startup

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Flowlity: EU-headquartered with GDPR compliance; good for European supply chains

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

4/5

EU-headquartered with GDPR compliance; good for European supply chains

Total Score

13/25

19/25

Best For

Semrush

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

Flowlity

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Flowlity vs Semrush: Trust & Compliance Comparison

Flowlity (Flowlity, FR) scores 19/25 overall with a Silver (Strong) trust badge. AI-powered supply chain planning for demand forecasting and inventory. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Flowlity leads with 5/5 vs 2/5.

●Flowlity (5/5): EU data centres; French company with EU-only processing

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Flowlity leads with 5/5 vs 2/5.

●Flowlity (5/5): French SAS under EU jurisdiction

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Flowlity leads with 4/5 vs 3/5.

●Flowlity (4/5): No training on customer data; enterprise retention controls

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Semrush leads with 3/5 vs 1/5.

●Flowlity (1/5): No public certifications listed; growing startup

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Flowlity leads with 4/5 vs 3/5.

●Flowlity (4/5): EU-headquartered with GDPR compliance; good for European supply chains

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Flowlity	Semrush
SOC 2 Type II	No	Yes

Overall Verdict

Flowlity has a clear trust advantage, scoring 19/25 compared to Semrush's 13/25. Flowlity particularly excels in data residency, legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Flowlity?

Semrush has a TrustKit score of 13/25 while Flowlity scores 19/25. Flowlity currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Flowlity compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Flowlity scores 5/5 (EU data centres; French company with EU-only processing).

Are Semrush and Flowlity GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Flowlity scores 4/5. Check the full comparison above for a detailed breakdown.

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