Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Eightfold AI

Deep learning talent intelligence platform for workforce planning and hiring

Semrush

Moderate

13/25

Eightfold AI

Moderate

15/25

Score Breakdown

DimensionSemrushEightfold AI

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Eightfold AI: Data hosting in US and EU regions. EU data residency available for European enterprise customers subject to GDPR obligations on employee personal data.

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

3/5

Data hosting in US and EU regions. EU data residency available for European enterprise customers subject to GDPR obligations on employee personal data.

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Eightfold AI: Incorporated in Delaware, US. Subject to US legal frameworks. GDPR-compliant data processing agreements available. US jurisdiction may require additional scrutiny for EU-regulated employee data.

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

3/5

Incorporated in Delaware, US. Subject to US legal frameworks. GDPR-compliant data processing agreements available. US jurisdiction may require additional scrutiny for EU-regulated employee data.

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Eightfold AI: Standard enterprise data retention controls. Candidate and employee data lifecycle management available. GDPR deletion and data subject rights workflows supported.

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

3/5

Standard enterprise data retention controls. Candidate and employee data lifecycle management available. GDPR deletion and data subject rights workflows supported.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Eightfold AI: Holds SOC 2 Type II and ISO 27001 certifications. Adequate baseline for an HR data platform, though additional certifications would strengthen the compliance posture for regulated industries.

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

3/5

Holds SOC 2 Type II and ISO 27001 certifications. Adequate baseline for an HR data platform, though additional certifications would strengthen the compliance posture for regulated industries.

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Eightfold AI: Good fit for large enterprises managing talent data at scale. EEOC-aware AI design and bias mitigation features are important differentiators for US organisations. GDPR support for European employee data processing.

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

3/5

Good fit for large enterprises managing talent data at scale. EEOC-aware AI design and bias mitigation features are important differentiators for US organisations. GDPR support for European employee data processing.

Total Score

13/25

15/25

Best For

Semrush

Best for teams that prioritise data residency (scores 3/5) and need a bronze-tier tool.

Eightfold AI

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Eightfold AI vs Semrush: Trust & Compliance Comparison

Eightfold AI (Eightfold AI, US) scores 15/25 overall with a Bronze (Moderate) trust badge. Deep learning talent intelligence platform for workforce planning and hiring. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Eightfold AI leads with 3/5 vs 2/5.

●Eightfold AI (3/5): Data hosting in US and EU regions. EU data residency available for European enterprise customers subject to GDPR obligations on employee personal data.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Eightfold AI leads with 3/5 vs 2/5.

●Eightfold AI (3/5): Incorporated in Delaware, US. Subject to US legal frameworks. GDPR-compliant data processing agreements available. US jurisdiction may require additional scrutiny for EU-regulated employee data.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Both score equally at 3/5.

●Eightfold AI (3/5): Standard enterprise data retention controls. Candidate and employee data lifecycle management available. GDPR deletion and data subject rights workflows supported.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Both score equally at 3/5.

●Eightfold AI (3/5): Holds SOC 2 Type II and ISO 27001 certifications. Adequate baseline for an HR data platform, though additional certifications would strengthen the compliance posture for regulated industries.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Both score equally at 3/5.

●Eightfold AI (3/5): Good fit for large enterprises managing talent data at scale. EEOC-aware AI design and bias mitigation features are important differentiators for US organisations. GDPR support for European employee data processing.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Eightfold AI	Semrush
ISO 27001	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Eightfold AI has a clear trust advantage, scoring 15/25 compared to Semrush's 13/25. Eightfold AI particularly excels in data residency, legal jurisdiction.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Eightfold AI?

Semrush has a TrustKit score of 13/25 while Eightfold AI scores 15/25. Eightfold AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Eightfold AI compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Eightfold AI scores 3/5 (Data hosting in US and EU regions. EU data residency available for European enterprise customers subject to GDPR obligations on employee personal data.).

Are Semrush and Eightfold AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Eightfold AI scores 3/5. Check the full comparison above for a detailed breakdown.

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