Photoroom

About Photoroom

Photoroom was founded in 2019 in Paris, France, and has become the leading AI-powered image editing tool for e-commerce product photography. The platform uses proprietary AI models to automatically remove backgrounds, enhance product images, generate studio-quality photos, and create marketing visuals—tasks that traditionally required professional photographers and graphic designers. The platform is used by millions of e-commerce sellers, from individual Etsy and eBay sellers to enterprise brands, to create consistent, professional product images at scale. Photoroom's AI can generate entirely new product scenes, swap backgrounds, and batch-process thousands of images while maintaining brand consistency. Photoroom raised $43 million in Series B funding at approximately $500 million valuation in February 2024, led by Balderton Capital and Aglae Ventures. The company is a Y Combinator alumni (W20 batch) and has raised approximately $75 million in total. Incorporated in France as Photoroom SAS, the company is headquartered in Paris. Data is hosted on Google Cloud infrastructure. While specific EU data centre selection is not publicly documented, the French incorporation provides GDPR coverage under EU law. For European e-commerce businesses, Photoroom offers a French-incorporated alternative to US-based image generation tools—with strong AI capabilities, a proven track record at scale, and EU legal jurisdiction.