HubSpot

AI-powered CRM platform for marketing, sales, and customer service

HubSpot AI

AI-powered CRM, marketing, and sales platform

HubSpot

Moderate

16/25

HubSpot AI

Strong

17/25

Score Breakdown

DimensionHubSpotHubSpot AI

Data Residency

Where is your data stored and processed?

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

HubSpot AI: US/EU hosting available

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

3/5

US/EU hosting available

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

HubSpot AI: US Delaware corporation; publicly traded

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

2/5

US Delaware corporation; publicly traded

Data Retention & Training

Is your data used for model training?

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

HubSpot AI: No training on customer data

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

4/5

No training on customer data

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

HubSpot AI: SOC 2 Type II, ISO 27001

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

4/5

SOC 2 Type II, ISO 27001

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

4/5

Established CRM with good compliance; suitable for general regulated business

Total Score

16/25

17/25

Best For

HubSpot

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

HubSpot AI

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

HubSpot vs HubSpot AI: Trust & Compliance Comparison

HubSpot (HubSpot, US) scores 16/25 overall with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service. HubSpot AI (HubSpot, Inc., US) scores 17/25 with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 3/5.

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

●HubSpot AI (3/5): US/EU hosting available

#### Legal Jurisdiction

Both score equally at 2/5.

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

#### Data Retention & Training

Both score equally at 4/5.

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

●HubSpot AI (4/5): No training on customer data

#### Certifications

Both score equally at 4/5.

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

#### Regulatory Fit

HubSpot AI leads with 4/5 vs 3/5.

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

Certifications at a Glance

Certification	HubSpot	HubSpot AI
ISO 27001	Yes	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

HubSpot and HubSpot AI are closely matched on trust and compliance, with scores of 16/25 and 17/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, HubSpot or HubSpot AI?

HubSpot has a TrustKit score of 16/25 while HubSpot AI scores 17/25. HubSpot AI currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot and HubSpot AI compare on data residency?

HubSpot scores 3/5 for data residency (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.), while HubSpot AI scores 3/5 (US/EU hosting available).

Are HubSpot and HubSpot AI GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot has a regulatory fit score of 3/5 and HubSpot AI scores 4/5. Check the full comparison above for a detailed breakdown.

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