HubSpot AI

AI-powered CRM, marketing, and sales platform

Typeform

Conversational forms and surveys with AI-powered features

HubSpot AI

Strong

17/25

Typeform

Strong

20/25

Score Breakdown

DimensionHubSpot AITypeform

Data Residency

Where is your data stored and processed?

HubSpot AI: US/EU hosting available

Typeform: Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

3/5

US/EU hosting available

4/5

Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot AI: US Delaware corporation; publicly traded

Typeform: Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

2/5

US Delaware corporation; publicly traded

5/5

Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

Data Retention & Training

Is your data used for model training?

HubSpot AI: No training on customer data

Typeform: No AI training on user data; configurable data retention and deletion available to customers.

4/5

No training on customer data

4/5

No AI training on user data; configurable data retention and deletion available to customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot AI: SOC 2 Type II, ISO 27001

Typeform: Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

4/5

SOC 2 Type II, ISO 27001

3/5

Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

Typeform: Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

4/5

Established CRM with good compliance; suitable for general regulated business

4/5

Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Total Score

17/25

20/25

Best For

HubSpot AI

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Typeform

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (AEPD, ICO); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

HubSpot AI vs Typeform: Trust & Compliance Comparison

HubSpot AI (HubSpot, Inc., US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform. Typeform (Typeform, ES) scores 20/25 with a Silver (Strong) trust badge. Conversational forms and surveys with AI-powered features.

Dimension-by-Dimension Breakdown

#### Data Residency

Typeform leads with 4/5 vs 3/5.

●HubSpot AI (3/5): US/EU hosting available

●Typeform (4/5): Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

#### Legal Jurisdiction

Typeform leads with 5/5 vs 2/5.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

●Typeform (5/5): Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

#### Data Retention & Training

Both score equally at 4/5.

●HubSpot AI (4/5): No training on customer data

●Typeform (4/5): No AI training on user data; configurable data retention and deletion available to customers.

#### Certifications

HubSpot AI leads with 4/5 vs 3/5.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

●Typeform (3/5): Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

#### Regulatory Fit

Both score equally at 4/5.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

●Typeform (4/5): Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Certifications at a Glance

Certification	HubSpot AI	Typeform
GDPR	No	Yes
ISO 27001	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Typeform has a clear trust advantage, scoring 20/25 compared to HubSpot AI's 17/25. Typeform particularly excels in data residency, legal jurisdiction.

Frequently Asked Questions

Which is better for EU compliance, HubSpot AI or Typeform?

HubSpot AI has a TrustKit score of 17/25 while Typeform scores 20/25. Typeform currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot AI and Typeform compare on data residency?

HubSpot AI scores 3/5 for data residency (US/EU hosting available), while Typeform scores 4/5 (Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.).

Are HubSpot AI and Typeform GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot AI has a regulatory fit score of 4/5 and Typeform scores 4/5. Check the full comparison above for a detailed breakdown.

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