Rasa

Open-source conversational AI framework for building enterprise chatbots and voice assistants

HubSpot AI

AI-powered CRM, marketing, and sales platform

Rasa

Strong

19/25

HubSpot AI

Strong

17/25

Score Breakdown

DimensionRasaHubSpot AI

Data Residency

Where is your data stored and processed?

Rasa: Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.

HubSpot AI: US/EU hosting available

5/5

Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.

3/5

US/EU hosting available

Legal Jurisdiction

Which laws govern the company and your data?

Rasa: Dual incorporation: Rasa Technologies GmbH (Germany) and Rasa Technologies Inc (USA). German R&D but US entity introduces CLOUD Act considerations. Self-hosted deployments mitigate jurisdiction risks.

HubSpot AI: US Delaware corporation; publicly traded

3/5

Dual incorporation: Rasa Technologies GmbH (Germany) and Rasa Technologies Inc (USA). German R&D but US entity introduces CLOUD Act considerations. Self-hosted deployments mitigate jurisdiction risks.

2/5

US Delaware corporation; publicly traded

Data Retention & Training

Is your data used for model training?

Rasa: Self-hosted architecture gives customers complete control over data retention. Rasa does not access or host customer data. Open-source code allows full audit of data handling.

HubSpot AI: No training on customer data

5/5

Self-hosted architecture gives customers complete control over data retention. Rasa does not access or host customer data. Open-source code allows full audit of data handling.

4/5

No training on customer data

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Rasa: Controls aligned with ISO 27002. Supports GDPR and HIPAA compliance. No formal ISO 27001 or SOC 2 certifications listed. Self-hosted model shifts certification burden to customer.

HubSpot AI: SOC 2 Type II, ISO 27001

2/5

Controls aligned with ISO 27002. Supports GDPR and HIPAA compliance. No formal ISO 27001 or SOC 2 certifications listed. Self-hosted model shifts certification burden to customer.

4/5

SOC 2 Type II, ISO 27001

Regulatory Fit

Suitability for regulated industries and professional services

Rasa: Excellent for regulated industries due to self-hosting capability. Used by enterprises in financial services, healthcare, and government. Full data control enables compliance with strict regulatory requirements.

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

4/5

Excellent for regulated industries due to self-hosting capability. Used by enterprises in financial services, healthcare, and government. Full data control enables compliance with strict regulatory requirements.

4/5

Established CRM with good compliance; suitable for general regulated business

Total Score

19/25

17/25

Best For

Rasa

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

HubSpot AI

Best for regulated industries (financial-services, healthcare); privacy-conscious teams who need strong data retention controls; organisations that need self-hosted or on-premise deployment; teams on a tight budget.

Detailed Comparison

HubSpot AI vs Rasa: Trust & Compliance Comparison

HubSpot AI (HubSpot, Inc., US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform. Rasa (Rasa, DE) scores 19/25 with a Silver (Strong) trust badge. Open-source conversational AI framework for building enterprise chatbots and voice assistants.

Dimension-by-Dimension Breakdown

#### Data Residency

Rasa leads with 5/5 vs 3/5.

●HubSpot AI (3/5): US/EU hosting available

●Rasa (5/5): Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.

#### Legal Jurisdiction

Rasa leads with 3/5 vs 2/5.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

●Rasa (3/5): Dual incorporation: Rasa Technologies GmbH (Germany) and Rasa Technologies Inc (USA). German R&D but US entity introduces CLOUD Act considerations. Self-hosted deployments mitigate jurisdiction risks.

#### Data Retention & Training

Rasa leads with 5/5 vs 4/5.

●HubSpot AI (4/5): No training on customer data

●Rasa (5/5): Self-hosted architecture gives customers complete control over data retention. Rasa does not access or host customer data. Open-source code allows full audit of data handling.

#### Certifications

HubSpot AI leads with 4/5 vs 2/5.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

●Rasa (2/5): Controls aligned with ISO 27002. Supports GDPR and HIPAA compliance. No formal ISO 27001 or SOC 2 certifications listed. Self-hosted model shifts certification burden to customer.

#### Regulatory Fit

Both score equally at 4/5.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

●Rasa (4/5): Excellent for regulated industries due to self-hosting capability. Used by enterprises in financial services, healthcare, and government. Full data control enables compliance with strict regulatory requirements.

Certifications at a Glance

Certification	HubSpot AI	Rasa
ISO 27001	Yes	No
SOC 2 Type II	Yes	No

Overall Verdict

Rasa has a clear trust advantage, scoring 19/25 compared to HubSpot AI's 17/25. Rasa particularly excels in data residency, legal jurisdiction, data retention & training.

Frequently Asked Questions

Which is better for EU compliance, Rasa or HubSpot AI?

Rasa has a TrustKit score of 19/25 while HubSpot AI scores 17/25. Rasa currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Rasa and HubSpot AI compare on data residency?

Rasa scores 5/5 for data residency (Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.), while HubSpot AI scores 3/5 (US/EU hosting available).

Are Rasa and HubSpot AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Rasa has a regulatory fit score of 4/5 and HubSpot AI scores 4/5. Check the full comparison above for a detailed breakdown.

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