HubSpot AI

AI-powered CRM, marketing, and sales platform

LivePerson

US enterprise conversational AI platform for digital customer engagement at scale

HubSpot AI

Strong

17/25

LivePerson

Strong

17/25

Score Breakdown

DimensionHubSpot AILivePerson

Data Residency

Where is your data stored and processed?

HubSpot AI: US/EU hosting available

LivePerson: EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

3/5

US/EU hosting available

4/5

EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot AI: US Delaware corporation; publicly traded

LivePerson: Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

2/5

US Delaware corporation; publicly traded

2/5

Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

Data Retention & Training

Is your data used for model training?

HubSpot AI: No training on customer data

LivePerson: Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

4/5

No training on customer data

3/5

Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot AI: SOC 2 Type II, ISO 27001

LivePerson: ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

4/5

SOC 2 Type II, ISO 27001

4/5

ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

LivePerson: Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

4/5

Established CRM with good compliance; suitable for general regulated business

4/5

Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

Total Score

17/25

Best For

HubSpot AI

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

LivePerson

Best for regulated industries (ICO, CNIL).

Detailed Comparison

HubSpot AI vs LivePerson: Trust & Compliance Comparison

HubSpot AI (HubSpot, Inc., US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform. LivePerson (LivePerson, US) scores 17/25 with a Silver (Strong) trust badge. US enterprise conversational AI platform for digital customer engagement at scale.

Dimension-by-Dimension Breakdown

#### Data Residency

LivePerson leads with 4/5 vs 3/5.

●HubSpot AI (3/5): US/EU hosting available

●LivePerson (4/5): EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

#### Legal Jurisdiction

Both score equally at 2/5.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

●LivePerson (2/5): Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

#### Data Retention & Training

HubSpot AI leads with 4/5 vs 3/5.

●HubSpot AI (4/5): No training on customer data

●LivePerson (3/5): Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

#### Certifications

Both score equally at 4/5.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

●LivePerson (4/5): ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

#### Regulatory Fit

Both score equally at 4/5.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

●LivePerson (4/5): Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

Certifications at a Glance

Certification	HubSpot AI	LivePerson
ISO 27001	Yes	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

HubSpot AI and LivePerson are closely matched on trust and compliance, with scores of 17/25 and 17/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, HubSpot AI or LivePerson?

HubSpot AI has a TrustKit score of 17/25 while LivePerson scores 17/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot AI and LivePerson compare on data residency?

HubSpot AI scores 3/5 for data residency (US/EU hosting available), while LivePerson scores 4/5 (EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting).

Are HubSpot AI and LivePerson GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot AI has a regulatory fit score of 4/5 and LivePerson scores 4/5. Check the full comparison above for a detailed breakdown.

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