HubSpot AI

AI-powered CRM, marketing, and sales platform

Freshdesk AI (Freddy)

AI-powered customer support that delights customers and empowers agents

HubSpot AI

Strong

17/25

Freshdesk AI (Freddy)

Strong

17/25

Score Breakdown

DimensionHubSpot AIFreshdesk AI (Freddy)

Data Residency

Where is your data stored and processed?

HubSpot AI: US/EU hosting available

Freshdesk AI (Freddy): Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

3/5

US/EU hosting available

4/5

Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot AI: US Delaware corporation; publicly traded

Freshdesk AI (Freddy): Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

2/5

US Delaware corporation; publicly traded

3/5

Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

Data Retention & Training

Is your data used for model training?

HubSpot AI: No training on customer data

Freshdesk AI (Freddy): Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

4/5

No training on customer data

3/5

Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot AI: SOC 2 Type II, ISO 27001

Freshdesk AI (Freddy): Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

4/5

SOC 2 Type II, ISO 27001

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

Freshdesk AI (Freddy): Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

4/5

Established CRM with good compliance; suitable for general regulated business

3/5

Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

Total Score

17/25

Best For

HubSpot AI

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27017).

Freshdesk AI (Freddy)

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Freshdesk AI (Freddy) vs HubSpot AI: Trust & Compliance Comparison

Freshdesk AI (Freddy) (Freshworks, US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered customer support that delights customers and empowers agents. HubSpot AI (HubSpot, Inc., US) scores 17/25 with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform.

Dimension-by-Dimension Breakdown

#### Data Residency

Freshdesk AI (Freddy) leads with 4/5 vs 3/5.

●Freshdesk AI (Freddy) (4/5): Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

●HubSpot AI (3/5): US/EU hosting available

#### Legal Jurisdiction

Freshdesk AI (Freddy) leads with 3/5 vs 2/5.

●Freshdesk AI (Freddy) (3/5): Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

#### Data Retention & Training

HubSpot AI leads with 4/5 vs 3/5.

●Freshdesk AI (Freddy) (3/5): Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

●HubSpot AI (4/5): No training on customer data

#### Certifications

Both score equally at 4/5.

●Freshdesk AI (Freddy) (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

#### Regulatory Fit

HubSpot AI leads with 4/5 vs 3/5.

●Freshdesk AI (Freddy) (3/5): Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

Certifications at a Glance

Certification	Freshdesk AI (Freddy)	HubSpot AI
ISO 27001	Yes	Yes
ISO 27017	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Freshdesk AI (Freddy) and HubSpot AI are closely matched on trust and compliance, with scores of 17/25 and 17/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, HubSpot AI or Freshdesk AI (Freddy)?

HubSpot AI has a TrustKit score of 17/25 while Freshdesk AI (Freddy) scores 17/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot AI and Freshdesk AI (Freddy) compare on data residency?

HubSpot AI scores 3/5 for data residency (US/EU hosting available), while Freshdesk AI (Freddy) scores 4/5 (Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.).

Are HubSpot AI and Freshdesk AI (Freddy) GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot AI has a regulatory fit score of 4/5 and Freshdesk AI (Freddy) scores 3/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool

HubSpot AI

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68%

Freshdesk AI (Freddy)

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68%