Synthesia

AI video generation platform for creating professional videos with AI avatars

Freepik AI

Spanish EU-native AI creative platform for images, video, and design assets

Synthesia

Strong

21/25

Freepik AI

Strong

19/25

Score Breakdown

DimensionSynthesiaFreepik AI

Data Residency

Where is your data stored and processed?

Synthesia: EU data processing available for European customers on AWS EU infrastructure

Freepik AI: EU-based infrastructure operated by a Spanish company; no US data routing documented

4/5

EU data processing available for European customers on AWS EU infrastructure

4/5

EU-based infrastructure operated by a Spanish company; no US data routing documented

Legal Jurisdiction

Which laws govern the company and your data?

Synthesia: UK-incorporated company under English law; strong GDPR compliance posture

Freepik AI: Spanish S.L., incorporated in the EU, subject to Spanish and EU law, no US parent

4/5

UK-incorporated company under English law; strong GDPR compliance posture

5/5

Spanish S.L., incorporated in the EU, subject to Spanish and EU law, no US parent

Data Retention & Training

Is your data used for model training?

Synthesia: Customer content not used for AI model training; data retained per contractual terms

Freepik AI: No stated training on user-generated content; DPA available for business accounts

4/5

Customer content not used for AI model training; data retained per contractual terms

4/5

No stated training on user-generated content; DPA available for business accounts

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Synthesia: SOC 2 Type II, ISO 27001, and pioneering ISO 42001 AI management certification

Freepik AI: GDPR-compliant with DPA available; no ISO 27001 or SOC 2 publicly confirmed

5/5

SOC 2 Type II, ISO 27001, and pioneering ISO 42001 AI management certification

2/5

GDPR-compliant with DPA available; no ISO 27001 or SOC 2 publicly confirmed

Regulatory Fit

Suitability for regulated industries and professional services

Synthesia: Strong fit for regulated EU and UK organisations; ISO 42001 demonstrates responsible AI governance

Freepik AI: Strong fit for EU creative/marketing use; in-house model avoids third-party model copyright risk

4/5

Strong fit for regulated EU and UK organisations; ISO 42001 demonstrates responsible AI governance

4/5

Strong fit for EU creative/marketing use; in-house model avoids third-party model copyright risk

Total Score

21/25

19/25

Best For

Synthesia

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (AEPD, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Freepik AI

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 42001); regulated industries (ICO); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Freepik AI vs Synthesia: Trust & Compliance Comparison

Freepik AI (Freepik, ES) scores 19/25 overall with a Silver (Strong) trust badge. Spanish EU-native AI creative platform for images, video, and design assets. Synthesia (Synthesia Limited, GB) scores 21/25 with a Silver (Strong) trust badge. AI video generation platform for creating professional videos with AI avatars.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 4/5.

●Freepik AI (4/5): EU-based infrastructure operated by a Spanish company; no US data routing documented

●Synthesia (4/5): EU data processing available for European customers on AWS EU infrastructure

#### Legal Jurisdiction

Freepik AI leads with 5/5 vs 4/5.

●Freepik AI (5/5): Spanish S.L., incorporated in the EU, subject to Spanish and EU law, no US parent

●Synthesia (4/5): UK-incorporated company under English law; strong GDPR compliance posture

#### Data Retention & Training

Both score equally at 4/5.

●Freepik AI (4/5): No stated training on user-generated content; DPA available for business accounts

●Synthesia (4/5): Customer content not used for AI model training; data retained per contractual terms

#### Certifications

Synthesia leads with 5/5 vs 2/5.

●Freepik AI (2/5): GDPR-compliant with DPA available; no ISO 27001 or SOC 2 publicly confirmed

●Synthesia (5/5): SOC 2 Type II, ISO 27001, and pioneering ISO 42001 AI management certification

#### Regulatory Fit

Both score equally at 4/5.

●Freepik AI (4/5): Strong fit for EU creative/marketing use; in-house model avoids third-party model copyright risk

●Synthesia (4/5): Strong fit for regulated EU and UK organisations; ISO 42001 demonstrates responsible AI governance

Certifications at a Glance

Certification	Freepik AI	Synthesia
GDPR	Yes	No
ISO 27001	No	Yes
ISO 42001	No	Yes
SOC 2 Type II	No	Yes

Overall Verdict

Synthesia has a clear trust advantage, scoring 21/25 compared to Freepik AI's 19/25. Synthesia particularly excels in certifications.

Frequently Asked Questions

Which is better for EU compliance, Synthesia or Freepik AI?

Synthesia has a TrustKit score of 21/25 while Freepik AI scores 19/25. Synthesia currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Synthesia and Freepik AI compare on data residency?

Synthesia scores 4/5 for data residency (EU data processing available for European customers on AWS EU infrastructure), while Freepik AI scores 4/5 (EU-based infrastructure operated by a Spanish company; no US data routing documented).

Are Synthesia and Freepik AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Synthesia has a regulatory fit score of 4/5 and Freepik AI scores 4/5. Check the full comparison above for a detailed breakdown.

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